What does “Define your own questions” mean in Question Rankings?
Outline:
- What this feature does (you manually write specific search questions)
- Why you'd want full control over question phrasing
- Examples of valid, high-intent questions
- When to use this method (niche, brand-specific queries)
- FAQs about phrasing, limits, or editing custom questions
What this feature does
The “Define your own questions” option in Knowatoa allows you to manually input the exact search-style questions you want to track. Instead of relying on keyword-generated suggestions, this feature gives you full control over how each question is phrased.
Once submitted, Knowatoa will monitor how your brand appears in AI-generated answers for those specific questions across supported models like ChatGPT, Claude, and Gemini.
Why you'd want full control over question phrasing
Sometimes, your audience uses very specific language when searching for answers. If you're targeting a niche product, a specific comparison, or a branded question, the AI's interpretation can depend heavily on how the question is worded.
By defining your own questions, you ensure you're tracking exactly what matters—whether it's tailored to your product, industry, or competitive set. This method is especially useful for SEO strategists, client reporting, or campaigns with a clear messaging angle.
Examples of valid, high-intent questions
Below are a few examples of strong, high-intent questions you might add manually:
- What are the top-rated productivity tools for startups
- Alternatives to [competitor name] for remote teams
- Best contract management platforms for law firms
- What AI tools help agencies monitor brand visibility
- How does [your brand name] compare to [competitor name]
These questions are phrased naturally and match how users speak to tools like ChatGPT and Perplexity. They also contain intent—whether commercial, comparison-based, or decision-driven.
When to use this method
Use “Define your own questions” when:
- You have specific messaging goals or search phrasing in mind
- You’re tracking a niche audience or vertical with limited keyword data
- You want to compare your brand directly to others
- You’re running an SEO or PR campaign with language you need to monitor precisely
- The suggested keyword-based questions don’t reflect how your audience talks