What is Search Intent, and why does it matter for AI visibility?

Answer:

Search intent is the goal behind a user’s question. It helps AI models decide which brands or answers to show.

In Knowatoa, every tracked question is categorized by intent:

• Informational (learning something)
• Comparative (weighing options)
• Transactional (ready to act or buy)

Knowatoa automatically tags each AI question with a search intent label like Learning, Comparative, or Transactional. This helps you understand the type of visibility you're earning across the funnel.