What’s the difference between branded and non-branded search?

Answer

Branded search includes queries that mention your company name or product, while non-branded search does not.

Branded = “Knowatoa dashboard setup.”

Non-branded = “how to track AI search rankings.”

Knowatoa helps you distinguish branded vs non-branded visibility by how your tracked keywords are phrased. While not shown in a dedicated chart, this distinction matters when reviewing question performance or exporting your data.