What's the "comp" column represent?
In the Knowatoa platform, you'll sometimes see a value of "comp" next to questions.
This is short for "competition" and is on a scale from:
0 -> no competition
100 -> abandon all hope of ranking
Within the Question Research page, you want to try to filter the questions to find:
- Low competition
- Higher search volume
- Mid/Bottom of funnel
These are the ideal questions to track and start building more content around.