Docs

Understanding the Keyword Audit

Answer

The Keyword Audit helps you analyze how your existing keywords are performing in AI search — tailored to the website you’ve selected.

It breaks down your keywords into four key dimensions: intent, topic category, funnel stage, and brand presence, so you can better understand search behavior and improve visibility in AI-generated results.

Results in this report are specific to the domain you’ve chosen. Each site will show different keyword totals and traffic volumes.

Intent Analysis

This view reveals why users are searching — whether to learn, compare, act, or navigate. Each keyword is classified by:

  • Learning – Users looking to understand a topic (high AI visibility).
  • Commercial – Users researching products or services.
  • Transactional – Users ready to buy or book.
  • Navigational – Users trying to find a specific brand or website.

You’ll see both the keyword count and total search volume per intent, giving you a sense of where your AI visibility is most active.

Category Analysis

Each keyword is grouped into a content category like:

  • Product, Service, Location
  • Guide, How-To, Comparison
  • Review, Event, News, and more

This helps you understand:

  • What kinds of queries you’re ranking for
  • Which categories are driving traffic
  • Where AI is most likely to respond

Use it to identify content gaps or spot underperforming keyword types.

Funnel Analysis

This section maps your keywords to buyer journey stages:

  • Awareness – Discovery-level topics
  • Consideration – Deeper research and comparison
  • Decision – High intent to convert

You’ll see how your traffic breaks down across these stages, and where AI is most likely to surface your content.

Brand Analysis

This shows your balance of:

  • Branded keywords – Queries that include your brand name
  • Non-branded keywords – Broader industry search terms

More branded queries can reflect existing brand recognition. A healthy mix of non-branded keywords points to growth opportunities and broader reach in AI.

Final Tip

Each time you change the domain at the top of your Knowatoa dashboard, the Keyword Audit will update to reflect that specific site.

Use this report to sharpen your AI search strategy per brand, per client, or per region — it’s built to flex with your account structure.